Ruff Canine Club

Natalie, founder of Ruff Canine Club, came to me with a bold vision: opening her city’s first dog park and bar. I partnered with Ruff from the ground up, leading the original brand identity and designing and building the initial website, with applications across merchandise, signage, and marketing materials.

Ruff Canine Club is a private, membership-based dog park and bar focused on building community, promoting responsible canine ownership, and creating great experiences for both dogs and their humans.

The brand and website have continued to evolve over time, and this work represents the foundational identity created to help bring the concept to life and support its early growth.