Easyl Engraving

When the team at Easyl came to me, they had a clear vision to start an engraving business and a strong point of view about who they wanted to serve and how they wanted to show up in the market. What they didn’t yet have was a name. We began our engagement with a collaborative naming workshop, including a deep dive into the competitive landscape and generative exploration (using Miro) alongside the company’s three founders.

The name Easyl emerged from a blend of “easy laser” and the idea of each product as the customer’s easel, a surface where any kind of mark, idea, or expression could take shape. With the name in place, we moved into brand development and applied the system across foundational business materials, helping the team get started serving customers around the world from their workshop in Huntsville, Alabama.